Sticker and Label

Different Types of Sticker and Label Printing

Creating custom stickers and labels is a powerful branding opportunity. They’re eye-catching and can enhance the unboxing experience for your customers.

However, understanding the difference between a sticker, label and decal is crucial. They’re all printed on adhesive materials but have very distinct uses. Keep reading to learn more about each.

Shrink Sleeve Labels

With the right labels, your packaging can stand out from other products on the shelves and make Sticker and Label a positive impression on consumers. The two most common label types are pressure sensitive labels and shrink sleeves.

Shrink sleeves, also known as wrap-around labels, conform to the shape of your product. They can be printed on sleek film that is moisture-proof, abrasion-resistant and even UV-resistant. They’re perfect for uniquely-shaped containers that can’t be accommodated by a pressure sensitive label.

Shrink sleeve labels can be digitally printed and embellished with eye-catching graphics, text and unique finishes. They’re a popular choice for beauty and personal care companies that need to create a tamper-evident seal while delivering an attractive aesthetic. You’ll also find them on health and nutrition products like vitamins, supplements, protein powders and other foods and drinks. They’re also growing in popularity among pet care companies for their ability to deliver a full-color, 360-degree design.

Sheet-Fed Offset

Sheet-fed offset printing uses cut sheets of paper instead of rolls of paper. This lithographic printing process transfers CMYK color from aluminum or polymer plates to an intermediate rubber-coated cylinder known as a blanket, which then presses it against the paper. The process is often used for longer run jobs such as newspapers and magazines, but it can also print labels, brochures and other types of paper-based products.

The key to successful sheet-fed offset printing is minimizing waste and increasing productivity. The most important way to do this is to make sure all the print areas are properly aligned and the blanket is clean and dry before pressing the next page.

A UV curing retrofit can significantly reduce production downtime by accelerating the drying of inks. It eliminates the need for marking or spray powder, which cuts down on contamination and cleanup time. In addition, the use of anilox technology removes the need to check inking rollers and fight ghost images. This helps increase quality, speed and flexibility. This is especially important in high-end prime labels.


For digital planners and journalers, stickers can be functional as well as decorative. You don’t need a degree in graphic design to create digital stickers—just download an app and start drawing! Then, import or add to your digital sticker sheet. Use icons and shapes for a fun and productive visual solution, or try out functional stickers like fill-in trackers and notepaper to help you keep on top of your work or school tasks.

Stickers are the perfect way to showcase your interests and passions. Whether you want to promote your small business or proudly flaunt your fandom, the sky’s the limit with Canva’s free sticker maker! With a wide selection of templates to choose from and endless design ingredients, the only thing holding you back is your imagination.

Rotary Printing

Rotary printing is a great option for those looking for high-quality, long-run production. This method uses a set of cylinders that are pre-selected with different images, which allows for a wide range of design options. In addition, rotary screen printing is faster than digital printing and can produce more intricate designs.

However, while rotary printing is great for long-run production, it’s not as cost-effective for short-runs. This is because each cylinder requires Sticker and Label its own set of screens, which can be expensive and time-consuming. It’s also more polluting than other printing methods, which can add up to higher costs for your project.

Rotary vial labelers are perfect for any application that involves round objects, such as vials and bottles. They meet GMP standards and can apply labels at a high-speed rate. This type of machine also features a batch printing system, which makes it easy to print labels with batch numbers and other important information. In addition, rotary vial labelers can handle large quantities of items, as they can print more than 120 labels per minute.

Finishing Touches

Adding a finishing touch to your stickers or labels can be a great way to make them stand out from the competition. Foiling, embossing and other innovative techniques can help your brand’s packaging look more premium and professional.

There are many different finishing options for your labels and stickers, including holographic stickers, chrome stickers, glitter stickers, or even kraft paper labels. If you need your labels to be durable and weatherproof, a polyester label would be the best choice. These are designed to withstand harsh conditions and are highly resistant to fading, oil and heat.

If you want your labels to look more high-end and luxury, a gloss or matte laminate can be added to protect them. A rotary printing method can also be used for a more vibrant finish, where the images are curved around a cylinder. This is particularly useful for larger sheets of labels and is a great option for custom label printing. This can also help reduce the amount of ink required to print your designs. This is especially helpful for smaller orders, or for companies who want to experiment with different printing processes before committing to a larger order.

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